Integrated campaign for the Eurobest Young Creatives competition in December 2008. In team with Emmeli Österdahl (art director at Lowe Brindfors) and Carl Fredrik Jannerfeldt (copywriter at Farfar).
See the case film here.
Swap-a-smoke
Client: Teenage Cancer Trust
Integrated campaign for the Eurobest Young Creatives competition in December 2008. In team with Emmeli Österdahl (art director at Lowe Brindfors) and Carl Fredrik Jannerfeldt (copywriter at Farfar).
See the case film here.
Integrated campaign for the Eurobest Young Creatives competition in December 2008. In team with Emmeli Österdahl (art director at Lowe Brindfors) and Carl Fredrik Jannerfeldt (copywriter at Farfar).
See the case film here.
Södra Pulp Labs
Client: Södra Cell, one of the world's largest pulp companies.
Brief: The pulp industry is in crisis, since paper usage is declining. Help us do something about it.
The Solution: Södra Pulp Labs, a place were Södra's research department experiment with pulp materials. For everyone to see.
An organic website that grows with the projects.
Documentary style material that you can share, comment on and interact with.
The first challenge in Pulp Labs was to launch a very durable kind of paper. This is what we did.
The work in Pulp Labs continues. The next challange is foamed paper.
Brief: The pulp industry is in crisis, since paper usage is declining. Help us do something about it.
The Solution: Södra Pulp Labs, a place were Södra's research department experiment with pulp materials. For everyone to see.
An organic website that grows with the projects.
Documentary style material that you can share, comment on and interact with.
The first challenge in Pulp Labs was to launch a very durable kind of paper. This is what we did.
The work in Pulp Labs continues. The next challange is foamed paper.
Bad address, good prices
Client: NetOnNet
Brief: Establish NetOnNet as the no 1 in low-price home electronics.
Solution: NetOnNet don't keep expensive showrooms on high street. To keep prices low, their warehouse shops are located far away from the city center. How do we turn this into an advantage? By making the drive fun.
Some of Sweden's most beloved artists were recorded as GPS voices. The voices can be downloaded free of charge from NetOnNet's website, and loaded into any GPS navigator.
This is how it sounds.
Hardcore band Backyard Babies.
60's superstar Lill-Babs.
Backwards speaker August Bendz.
To promote the voices, we did some commercials.
To date, we have recieved some good media coverage as well as appreciation by NetOnNet fans.
Brief: Establish NetOnNet as the no 1 in low-price home electronics.
Solution: NetOnNet don't keep expensive showrooms on high street. To keep prices low, their warehouse shops are located far away from the city center. How do we turn this into an advantage? By making the drive fun.
Some of Sweden's most beloved artists were recorded as GPS voices. The voices can be downloaded free of charge from NetOnNet's website, and loaded into any GPS navigator.
This is how it sounds.
Hardcore band Backyard Babies.
60's superstar Lill-Babs.
Backwards speaker August Bendz.
To promote the voices, we did some commercials.
To date, we have recieved some good media coverage as well as appreciation by NetOnNet fans.
How much time do you have?
Client: Svenska Spel, Sweden's state owned gaming company.
Brief: Protect Svenska Spel's position against foreign competition by establishing us as the responsible company.
The solution: Svenska Spel is the world's most responsible gaming company. To inform the public of the work Svenska Spel does, we decided to promote one of their tools for safe gaming: the time limit. When you play poker at svenskaspel.se, you have to state in advance how long time you want to spend playing. This has proven effectiveness in preventing gaming addiction. We made the tool mobile.
To promote the tools, we created a print campaign where the reader in advance can choose how much time he wants to spend reading. Depending on his time limit, he recieves different amounts of information. The ad is adapted to the paper it's published in. Some examples:
For Metro: How much time do you have? I have 3 stops left. I have 2 stops left. I have 1 stop left. I'm reading over my neighbour's shoulder.
For economy sections: 3 min until the stock exchange opens. 2 min until the stock exchange opens. 1 min until the stock exchange opens. OMX +9%
For sport sections: 3 min until the second period. 2 min until the second period. 1 min until second period. Penalty!
TV-commecial on the same theme.
Brief: Protect Svenska Spel's position against foreign competition by establishing us as the responsible company.
The solution: Svenska Spel is the world's most responsible gaming company. To inform the public of the work Svenska Spel does, we decided to promote one of their tools for safe gaming: the time limit. When you play poker at svenskaspel.se, you have to state in advance how long time you want to spend playing. This has proven effectiveness in preventing gaming addiction. We made the tool mobile.
To promote the tools, we created a print campaign where the reader in advance can choose how much time he wants to spend reading. Depending on his time limit, he recieves different amounts of information. The ad is adapted to the paper it's published in. Some examples:
For Metro: How much time do you have? I have 3 stops left. I have 2 stops left. I have 1 stop left. I'm reading over my neighbour's shoulder.
For economy sections: 3 min until the stock exchange opens. 2 min until the stock exchange opens. 1 min until the stock exchange opens. OMX +9%
For sport sections: 3 min until the second period. 2 min until the second period. 1 min until second period. Penalty!
TV-commecial on the same theme.
My opinions
For a little over three years now, I've been running my blog Not Another Planning Blog. With some 10 000 visitors per month, it's one of Sweden's largest ad blogs. You can check it out here (in Swedish, so get one of those nice collegues to translate for you!)
Because of the blog, I'm often asked to participate in different advertising debates and discussions. This spring, I've had a monthly column in Sweden's largest ad newspaper, Resumé. I also made apperences at Stockholm Media Week, Resumé TV, on national radio and in several magazines and newspapers. And I've been guest lecturing at Berghs SOC, Hyper Island and Stockholm School of Economics. (This I really love. The students. The ideas. The passion. Aww).
You can see some of my columns and other stuff here. (Again, sorry. It's in Swedish.)
Column on advertising for the EU elections.
Column on advertising competitions.
Column on feminism in the ad industry.
Column on surviving the recession.
Article on the problems of measuring advertising effectiveness.
An interview with me in Internetworld.
Because of the blog, I'm often asked to participate in different advertising debates and discussions. This spring, I've had a monthly column in Sweden's largest ad newspaper, Resumé. I also made apperences at Stockholm Media Week, Resumé TV, on national radio and in several magazines and newspapers. And I've been guest lecturing at Berghs SOC, Hyper Island and Stockholm School of Economics. (This I really love. The students. The ideas. The passion. Aww).
You can see some of my columns and other stuff here. (Again, sorry. It's in Swedish.)
Column on advertising for the EU elections.
Column on advertising competitions.
Column on feminism in the ad industry.
Column on surviving the recession.
Article on the problems of measuring advertising effectiveness.
An interview with me in Internetworld.
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