Client: NetOnNet
Brief: Establish NetOnNet as the no 1 in low-price home electronics.
Solution: NetOnNet don't keep expensive showrooms on high street. To keep prices low, their warehouse shops are located far away from the city center. How do we turn this into an advantage? By making the drive fun.
Some of Sweden's most beloved artists were recorded as GPS voices. The voices can be downloaded free of charge from NetOnNet's website, and loaded into any GPS navigator.
This is how it sounds.
Hardcore band Backyard Babies.
60's superstar Lill-Babs.
Backwards speaker August Bendz.
To promote the voices, we did some commercials.
To date, we have recieved some good media coverage as well as appreciation by NetOnNet fans.
No comments:
Post a Comment