Södra Pulp Labs

Client: Södra Cell, one of the world's largest pulp companies.

Brief: The pulp industry is in crisis, since paper usage is declining. Help us do something about it.

The Solution: Södra Pulp Labs, a place were Södra's research department experiment with pulp materials. For everyone to see.


An organic website that grows with the projects.



Documentary style material that you can share, comment on and interact with.

The first challenge in Pulp Labs was to launch a very durable kind of paper. This is what we did.



The work in Pulp Labs continues. The next challange is foamed paper.

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