My opinions

For a little over three years now, I've been running my blog Not Another Planning Blog. With some 10 000 visitors per month, it's one of Sweden's largest ad blogs. You can check it out here (in Swedish, so get one of those nice collegues to translate for you!)



Because of the blog, I'm often asked to participate in different advertising debates and discussions. This spring, I've had a monthly column in Sweden's largest ad newspaper, Resumé. I also made apperences at Stockholm Media Week, Resumé TV, on national radio and in several magazines and newspapers. And I've been guest lecturing at Berghs SOC, Hyper Island and Stockholm School of Economics. (This I really love. The students. The ideas. The passion. Aww).

You can see some of my columns and other stuff here. (Again, sorry. It's in Swedish.)

Column on advertising for the EU elections.
Column on advertising competitions.
Column on feminism in the ad industry.
Column on surviving the recession.
Article on the problems of measuring advertising effectiveness.
An interview with me in Internetworld.